It seems every Law Firm feels they need to promote themselves on Google Search Engines. Imagine me being a potential client and I Google Personal Injury Attorney’s. For example Houston Texas, I would be given 48 pages of lawyers who practice Personal Injury Law in Houston Texas.
I remember the days of the Yellow Page Directories where all the attorneys fought to have the biggest ad and closest to the start of the Personal Injury section. Search Engines are no different. Look if you aren’t on the first page of the Search Engines you are wasting your money. You need to market your firm to where you can get the best bang for your marketing budget and not compete with all the others.
There are many ways an attorney can market themselves on the Internet without spending an arm and a leg. Our company, Steve Olschwanger Legal Marketing has worked with more than 4,000 law firms across the country in many different aspects of marketing. We know what works and we know what doesn’t work.
Many firms have not had good fortunes with banner ads. It wasn’t the concept that was wrong it was how you placed the banners that made it unsuccessful for you. You went the cheapest route not the smartest route. Banner ads work it’s just a matter of where you place them and who you place them with.
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